The number that decides everything

The share of your product's value that is genuinely Indian.

Device A · claims “Made in India”

22%

The sensor, pump head and driver chip still arrive at the port. The enclosure and the labour are Indian.

Device B · same product, re-engineered

81%

Only the sensor is still imported. The compressor was localized. The oxygen cell was designed out entirely.

An imported unit structurally cannot meet a local-content clause, however cheap it is. That's not a cost advantage — it's a door the incumbent can't walk through.

What's in the guide

Five valid answers. Most companies never choose one.

Make it fullyMaximum domestic value, longest path.

Make it deeplyUsually the right answer. Most of the benefit, a fraction of the pain.

Assemble hereFine as phase one — with a written plan to exit it.

License itA royalty forever. Sometimes the honest answer.

Walk awayA win, not a failure. It costs only your ego.

The five traps

Every one of these has killed a real Indian programme.

✕The consumable trap. You localize the machine, keep importing the part that dies every year.

✕The assembly trap. You import the expensive 78%, then the audit arrives.

✕The patent fortress. You attack the function the incumbent spent thirty years fencing off.

✕The scale trap. 400,000 units has a cost you can't match at 5,000. That's arithmetic.

✕The requirements trap. You copy the import's spec, not the customer's need. The expensive one.

A clear no in six weeks beats a hopeful yes that collapses in month twenty-two.

Free tool · 20 minutesThe Localization Engine

Pick one imported device. See how Indian it really is, which functions have no local supplier, and your next three moves.

When you're ready to actThe Localization Sprint

Bring us one imported device. Cost teardown, qualified Indian suppliers, design-around engineering, the CDSCO path.

Three findings, or the scan is free.

The India localization guide

“Made in India” is a number, not a sticker.

Two devices. Same factory. Same claim on the box. One clears the local-content rules. The other is a kit — and the auditor will use exactly that word.

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What to localize, what to leave, and the five traps that kill the projects that fail.

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